I remember hearing a story about a university student taking an English Lit course. The class had been assigned Shakespeare’s Hamlet and on the first day of lectures the professor asked: “So what did you think?” The student put up his hand and said: “It was great, but there were too many clichés.”
I have no idea if the story is true. In fact, I’ve heard it so many times, it’s becoming a bit clichéd in its own right. But the story points to the fact that every cliché was once an original thought. Before there were new age self-help gurus, there was Polonius saying to his son: “To thine own self be true.” And before we had hedge fund managers standing on ledges, we had Hamlet saying: “To be, or not to be. That is the question.”
Although photography hasn’t been around quite as long as classic literature, it has explored huge swaths of what it is possible to say with images. It has developed a canon of “great” images and these images have produced a kind of stylistic grammar. Want patient suffering? Look to Dorothea Lange’s Migrant Mother. Want the 1000 yard stare of collective trauma? Look to Steve McCurry’s Afghan Girl. Want puddle jumping? Look to Henre Cartier-Bresson’s Behind the Gare Saint Lazare.
Tourism has added to the range of our stylistic grammar. For example, if you Google “holding up the leaning tower of pisa” you end up with enough visual cheese to make a thousand pizzas. And, of course, there’s the selfie. Here I am in Times Square. Here I am in front of the Eiffel Tower. And here I am at the Taj Mahal.
As evidenced by today’s featured photo, I am a great practitioner of the visual cliché. In fact, I am absolutely shameless in my taste for visual cheese. I have a couple thoughts on this. First, trying to put my own spin on what the masters have done before is a great way to hone my craft. Second, let’s be realistic. With eight billion people on this planet, the majority of whom now walk around with cameras in their pockets, the chances of me coming up with anything original are minuscule. Even if I do come up with an original idea, it’s likely that other people are coming up with the same idea simultaneously.
In such an environment, it makes more sense simply to revel in cliché. Own it. Roll around in it like a pig in mud.
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